Privacy Policy

Last updated: July 26, 2026

1. Introduction

ETEKET respects your privacy and is committed to protecting your personal data. NOVA PAZAR TRADING, registered in the Emirate of Dubai, United Arab Emirates, owns and operates ETEKET.SHOP.

This policy explains the types of data we collect when you use the website, why we use it, the parties with whom we may share it, how we protect it, and the rights available to you regarding your data.

By using the website, creating an account, or making a purchase, you acknowledge that you have read this policy. We may request your separate consent where required by law, such as for subscribing to marketing communications or using certain types of cookies.

2. Data We Collect

We may collect the following categories of data:

A. Account and Identity Data

  • Name.
  • Username and encrypted password.
  • Date of birth or proof of eligibility when required.
  • Identity information when required for verification, customs clearance, or fraud prevention.

B. Contact and Delivery Data

  • Email address.
  • Phone number.
  • Billing and delivery address.
  • Country and city of residence.

C. Order and Transaction Data

  • Products ordered and the relevant merchant.
  • Order value, shipping charges, and taxes.
  • Payment, shipping, return, and refund status.
  • Correspondence, complaints, and reviews relating to the order.

ETEKET does not usually store complete payment-card details or security codes. Such information is processed directly by approved payment-service providers. We may retain limited transaction information, such as the payment-method type, transaction status, and reference number.

D. Technical and Usage Data

  • Internet Protocol address (IP address).
  • Device type, browser, and operating system.
  • Pages and products visited.
  • Time and duration of the visit and referral source.
  • Error, security, and website-interaction logs.
  • Identifiers, cookies, and similar technologies.

E. Communications and Content Data

  • Messages sent to Customer Service.
  • Inquiries, complaints, and return requests.
  • Images or videos submitted to prove the condition of a product.
  • Ratings, comments, and content that the user chooses to publish.

F. Merchant and Affiliate Data

If a user registers as a merchant or affiliate marketer, we may collect additional information, such as business information, licence details, identity documents, banking and tax information, and product and sales information, according to the requested service.

3. How We Collect Data

We collect data from:

  • Information provided by the user when registering, purchasing, or contacting us.
  • Use of the website, cookies, and technical tools.
  • Merchants, shipping companies, and payment providers when fulfilling an order or resolving an issue.
  • Verification, fraud-prevention, and analytics service providers, to the extent permitted by law.
  • Public sources or competent authorities when necessary and lawful.

4. Purposes for Using Data

We use personal data for the following purposes:

  • Creating and managing accounts and verifying user identity.
  • Processing orders, payments, deliveries, exchanges, and returns.
  • Sharing necessary order information with the relevant merchant.
  • Communicating about order, shipment, and payment status.
  • Providing Customer Service and handling complaints and disputes.
  • Operating the platform and improving its performance and user experience.
  • Personalising content and suggested products where permitted.
  • Preventing fraud and misuse and protecting accounts and the platform.
  • Conducting analytics and statistics and measuring service performance.
  • Sending offers and marketing communications after obtaining the required consent.
  • Complying with legal, accounting, tax, and regulatory obligations.
  • Establishing, exercising, or defending legal claims.

We process data where necessary to perform a contract with the user, comply with a legal obligation, protect the legitimate interests of the platform and its users, or on the basis of consent where consent is required.

5. Sharing Data

We do not sell your personal data. We may share the necessary amount of data with:

  • The merchant whose product you ordered, for order fulfilment and the handling of exchanges or returns.
  • Shipping, delivery, and customs-clearance companies.
  • Payment-service providers, banks, and fraud-prevention providers.
  • Hosting, cloud-computing, technical-support, and cybersecurity providers.
  • Email, messaging, and Customer Service providers.
  • Analytics and advertising providers, according to consent and cookie settings.
  • Legal advisers, accountants, and auditors where required.
  • Governmental, judicial, and regulatory authorities where required by law or a valid legal order.
  • Any party involved in a merger, acquisition, restructuring, or full or partial sale of the business, subject to appropriate safeguards.

Parties processing data on our behalf are permitted to use it only for the agreed purposes and in accordance with applicable legal and contractual obligations.

6. Independent Merchants

A merchant may receive limited information necessary to fulfil an order, such as the recipient’s name, address, phone number, and product details. The merchant must use this information only to fulfil the order and serve the customer and must not use it for independent marketing or share it with others without a lawful basis or appropriate consent.

The merchant may be independently responsible for any use of the data outside the platform’s instructions or the purposes connected with the order.

7. Cookies

The website uses cookies and similar technologies to:

  • Operate the website, shopping cart, and login functions.
  • Remember language, currency, and preferences.
  • Protect accounts and prevent fraud.
  • Measure visits and analyse performance.
  • Personalise content and advertising where the required consent has been obtained.

Non-essential cookies may be controlled through the consent tool available on the website, where provided, or through browser settings. Disabling essential cookies may prevent certain website functions from operating.

We may publish a separate Cookie Policy containing further details about the tools used.

8. Marketing and Advertising

We may send offers and product news if the user has agreed to receive them or if sending them is otherwise permitted by law. The user may unsubscribe at any time through the link contained in the communication or by contacting us.

Unsubscribing from marketing communications does not affect necessary notifications relating to an account, order, payment, or shipment.

Certain advertising and analytics providers may use cookies to measure or personalise advertising according to the consent granted. Third-party services are also subject to their own privacy policies.

9. International Transfers

Some data may be processed or stored outside the United Arab Emirates when international service providers are used or when orders are delivered to other countries.

Where required, we take appropriate measures and safeguards to protect data when it is transferred internationally in accordance with applicable laws.

10. Data Retention

We retain personal data for as long as necessary to achieve the purposes stated in this policy, including:

  • Maintaining the account and providing services.
  • Fulfilling orders and handling returns and disputes.
  • Meeting legal, accounting, and tax requirements.
  • Preventing fraud and protecting legal rights.

When the data is no longer needed, we delete it, anonymise it, or retain it securely where continued retention is required by law.

11. Data Protection

We take reasonable technical and organisational measures to protect data against unauthorised access, use, alteration, disclosure, or loss. Depending on the circumstances, these measures include encrypted communications, access controls, backups, system monitoring, and the use of trusted service providers.

No electronic transmission or storage method is completely secure. We therefore cannot guarantee absolute protection, but we work to address risks and take appropriate action if a security incident occurs.

12. User Rights

Subject to applicable laws, a user may have the right to:

  • Request information about the data we process and obtain a copy of it.
  • Request the correction or completion of inaccurate data.
  • Request deletion of data where permitted by law.
  • Request restriction of or object to processing in certain circumstances.
  • Withdraw consent where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.
  • Request data portability where the right is legally and technically available.
  • Object to and stop direct marketing.

To exercise any of these rights, contact us at

Hello@ETKET.SHOP
.
We may request information to verify identity before acting on a request. Certain requests may not be fulfilled where retaining or processing data is required by law or necessary to protect legal rights.

13. Data Relating to Minors

The platform is not intended for persons under 18 years of age, and we do not knowingly collect their data without the required lawful basis or consent.

If a parent or guardian believes that a minor has provided data to us without appropriate authorisation, please contact us so that suitable action may be taken.

14. External Links and Services

The website may contain links to or services provided by third parties. ETEKET does not control the privacy practices of those parties, and users are advised to review their policies before providing data to them.

This policy does not apply to external websites or applications that are not owned or operated by ETEKET.

15. Updating Your Data

Users may update certain information through their accounts. They may also contact us to correct or update information that cannot be changed directly.

Contact and delivery information must be kept accurate to avoid delays or an inability to fulfil an order.

16. Amendments to the Privacy Policy

This policy may be updated to reflect legal, technical, or operational changes. The updated version will be published on this page together with the date of the latest update.

If a change is material, we may provide an additional notice through the website or by email where appropriate or legally required.

17. Contact Us

Trade Name: ETEKET

Legal Entity: NOVA PAZAR TRADING

Website: ETEKET.SHOP

Email:

Hello@ETKET.SHOP

Phone:

+971 58 115 0094

Emirate: Dubai, United Arab Emirates

For privacy-related requests or inquiries, please write “Privacy Request” in the email subject line.